Retail Fail of the Month


As part of our ongoing endeavor to continually learn about and expand our knowledge of the world of retail sales and marketing—especially the customer-engagement challenges that companies face—every week our team of omni-channel experts visits retailers of all kinds to audit their engagement performance.

Through this exercise, we witness first-hand the good, the bad, and the ugly, which helps us better identify ever-evolving solutions for our customers. In this case, we had the opportunity to see a significant retail fail in action. It’s this failure that brings us to November 2017 and our Retail Fail of the Month: An Outdoor Gear Store

Download Retail Fail of the Month - November 2017